Brand Guidelines
Brand is why they choose Wonder. Standards are how we earn it, every time.
Introduction
Brand is a promise, and every interaction with our name is a test of whether it still holds. These guidelines make sure it does: internally, they give every team the same standard to build from, so quality never depends on who's in the room; externally, they make us instantly recognizable and consistently trustworthy. Follow them closely. They're how we keep earning the choice our customers already made.
01 — Logo
Our marks
02 — Color
Our palette
03 — Type
Our typefaces
Instrument Sans · Radley · Poppins
04 — Voice
How we sound
01
Confident
02
Warm
03
Clear
04
Curious
05
Human
06
